Day 6: Network Reachout

Today is where the rubber meets the road so to speak.

Because everything you’ve worked on for the past week is all gonna bear fruit within the next several days.

Anyhoo…

There are primarily two ways to get clients.

Either you find them or you get them to come to you…

Outbound being the former and inbound marketing being the latter.

Sounds simple, right?

The problem?

Most freelancers don’t know which one to focus on first.

Honestly, I can’t blame them.

Most freelancing gurus suggest that you have a brand, create a website, and build a stack of portfolio before you start earning well in freelancing.

But the ugly truth is this…

While inbound or getting clients to come to you is great…

Focusing on it alone makes your freelancing business unstable.

Just like any sport, you gotta have an offense (outbound) and a defense (inbound) strategy.

Think about it…

Getting clients to come to you isn’t a predictable thing.

You’re not in control of the outcome.

Now compare that with reaching out and finding clients…

You're the one in control.

You get to decide how many clients you want to reach out to and how often you reach out to them.

And that’s what makes a business predictable.

In fact, you won’t find a single successful global business that doesn’t do outbound marketing.

It’s the heart that keeps the blood, or in this case clients, pumping inside your business.

And speaking of getting clients…

Most freelancers tend to miss what’s already right in front of them.

Not realizing they have connections they can leverage right away.

And Network Reachout is one of the simplest and easiest ways to get your freelancing career started.

In fact, it makes me sad when most aspiring freelancers simply ignore their network.

Not knowing that they are wasting a goldmine of freelancing assets right under their noses.

But there are 3 reasons why you should do this…

1. Doesn’t require you to sell.

2. You can use it literally on any platform.

3. And you don’t have to proactively find your target market because other people are going to do it for you.

“OK. So pano to?”

Basically, what you’re gonna do is send a message to ANYONE in your network.

And I mean ANYONE.

This is one of the best ways to get an online freelancing client.

“Pero John, ayoko kasi mag benta sa mga kamag-anak”

I get it.

Ayaw mo mapagkamalan na nang re-recruit ka sa networking.

The good news is, with the strategy you’re about to do today…

You don’t have to.

Hindi ka mag-bebenta.

You’re simply gonna ask them a question.

What question?

Ask them if they know someone who could use your help.

That’s it.

No selling.

Walang pilitan.

No blackmailing included.

Di mo kelangan manlibre ng kape of tanungin mga kakilala mo kung open-minded ba sila.

You can even send this to…

Friends and Family — They already know, like, and trust you.

Business Owners / Sales People— This is a gold mine, especially if they also sell to other businesses.

Other service providers just like you that compliments your service — If you’re doing social media, then asking someone na web design ang skill can get you in sa clients nila.

Former colleagues — Think of that colleague you had who always seemed to know someone.

FB/LinkedIn Connections/Email contacts/phone contacts — Duh!

Community/Government Leaders — Local non-profits are a good target. I once did a talk about email marketing in front of 50 local businesses and I didn’t spend a cent because they arranged everything.

Your ‘virtual’ competitors — You already know I don’t really worry about so-called ‘competition’ and this is one of the reasons why. You see, if you know someone offering the same service you have who are getting a lot of business, chances are, they turn down projects that are too small or not the right fit. And your job is to be his/her go-to guy when they are swamped with work.

And all you have to do is send them a message.

What does the message look like?

Using that template, it can be as formal as this…

Or as informal as this…

As you can see, it’s as simple as asking your network, regardless kung sino man yan, and asking for a referral.

Uulitin ko lang — ask if they know someone — hindi magbebenta.

So using the sample template we provided above…

Send network outreach messages to anyone in your network.

And when we say ‘anyone’, we mean ANYONE.

Nanay mo…

Tatay mo…

Ex mo…

Anak mo…

Kaibigan mong tambay…

Boss mo dati…

Kapitbahay mo…

Like I said — ANYONE.

In fact, for this challenge, wag ka na mamili.

Just go through your contact list whether that’s on your phone, Facebook friends, LinkedIn connections, email list of co-workers at the office, etc.

Doesn’t matter as well if mag-reply sila o hinde.

Doesn’t matter if the message got seen-zoned.

Doesn’t matter if you use email, text, or PM.

Doesn’t matter WHO you send it to.

The only important thing we’re looking for is that you reached out.

That right there, takes courage.

It may not automatically mean a referral but will surely get their attention especially if your market and service are specific enough.

Think of this as planting a seed and making it known to your network what exactly it is you do.

All we’re doing here is making it easy for them to refer YOU.

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The challenge starts on Monday, March 10, 2025 at 8AM